FOUNDER
SAM NUGROHO is a world-renowned architectural and hospitality photographer and the founder of PIXART. A graduate of the Southern California Institute of Architecture (SCI-Arc), his architectural background has shaped his distinctive understanding of space, composition, and the built environment.
Working across the Asia-Pacific region, the United States, and other international markets, Sam has undertaken a diverse range of projects spanning commercial, architectural, industrial, and hospitality photography.
Today, his expertise is particularly focused on luxury hotels and resorts, where his architectural eye and extensive industry experience come together to create sophisticated imagery that captures the character, atmosphere, and essence of each property.
CO-FOUNDER
DIAN PARAMITA is the Co-Founder of PIXART, bringing an intuitive creative perspective and a dynamic visual approach to the company. Her vision has helped shape PIXART with a fresh, contemporary, and more youthful creative direction.
A graduate of Gadjah Mada University with a degree in Administrative Law, Dian brings a strong structural and organizational foundation to the business. Her background complements her creative instinct, allowing her to bridge the artistic and operational sides of PIXART while overseeing its business development and production.
BOTANICAL & DECORATION
CREATIVE CONSULTANT
MOLANA is a Creative Consultant for PIXART, specializing in botanical styling, decorative arts, and visual aesthetics.
Trained in the Netherlands as a Master Florist more than 18 years ago, Molana has developed extensive experience in luxury hospitality and floral design, including his work with Holland America Line and renowned five-star properties such as The Mulia Bali and Mandarin Oriental Jakarta.
His artistic sensibility is further shaped by his training in visual arts under renowned Indonesian sculptor Teguh Ostenrik, which has enriched his understanding of form, composition, texture, and creative expression.
At PIXART, Molana brings together his expertise in botanical art, decorative styling, and visual composition to create thoughtful and distinctive aesthetics for hospitality and lifestyle photography.
ASSOCIATE
VIDEOGRAPHER
DINAN is an Associate Videographer at PIXART, bringing a strong international hospitality background and a contemporary approach to visual storytelling.
Having previously worked within the hospitality industry in Dubai and Hong Kong, Dinan gained valuable experience and insight into the standards, aesthetics, and visual language of international hospitality.
Now based in Indonesia, he focuses on creative content across social media platforms, combining his hospitality experience with a modern and dynamic approach to video.
As part of the PIXART team, Dinan brings a unique visual perspective to our video productions, blending his international hospitality experience with contemporary content creation.
ARTWORK
DESIGN CONSULTANT
JAY is the Founder of SPASIUM, a creative studio specializing in 2D and 3D finished artwork for hospitality and property clients.
With an in-house workshop and design capabilities, SPASIUM provides PIXART with an extended range of visual and creative solutions, allowing us to offer clients a more comprehensive approach to developing distinctive artwork, styling, and visual concepts for their properties.